Brand Messaging Consultant for Small Businesses

Upgrade your messaging to first class

You know your business inside out but struggle to write in a way that sells. That's where I come in.

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Marketing shouldn't feel like turbulance

Marketing is a broad term

It's like saying transportation, which describes everything from a skateboard to a 747.

I'm talking about the process of connecting with your people through messaging so that they know, like and trust you enough to buy from you.

Promoting yourself shouldn't feel icky

There are too many bros and influencers out there. Everyone claims to have the one answer to all your problems.

There isn't one answer to marketing, but when it's authentic and ethical, promoting your business comes naturally. It can actually be fun!

Message first, tactics seconds

Posting on social without writing your Brand Messages is like booking a hotel before you know where you're going.

What to start Google ads? Leverage your email list? Great! First, get your Brand Messages. Next, make sure your website is ready. Only then are you sailing from a secure port. This is the way.

Brand messaging is your foundation

And it needs to be written down. When you get a logo, your designer gives you a guide of what to do and what not to do. That's what the Message Passport® does, only for your content strategy.

And it needs to be written down

Introducing your Message Passport®. a comprehensive guide to direct your content strategy. It's more than just do's and don'ts. It's insights into your ideal clients, content pieces you'll use over and over again, a Brand Voice Guide to keep your tone consistent—and more. (Don't like that em dash? Put it in your Passport!)

  • Who is most likely to buy from you?

  • What do potential clients believe?

  • What content is likely to connect?

  • Who are you competing against?

  • How can you stand out in the marketplace?

  • What tone do you use in marketing materials?

These are just some of the answers you'll get when we work together. There's much more, so much more.

Let's work together

Hire me to create your Message Passport

You give me 2 hours of your time, and I do the research & analysis to produce your Message Passport®. When you're established, these elements won't change. When you're new, they evolve. It's like planning your dream vacation. Do plans change? Sure, but you see how those changes affect everything else.

Hire me to write your website

All roads lead to your website. We want people from social media to come to your website. If you have a brick-and-mortar, people will first search you online. I've been writing websites since they existed (just about). Let's make sure yours works as hard as you do!

Join my club to get community + mentoring

Where are my women solopreneurs at? If you're DIYing your content, this is for you. I've created the Carry-On Club where we create your Message Passport and write your website, together. It's unlike anything else because it starts with messaging but doesn't end there.

Which path fits where you are?

Done for you

Hire me if you:

  • Have the budget to outsource your messaging

  • Know your ideal client and what sets you apart

  • Are ready to hand off content creation

  • Need a website that sells while you work

  • Want your AI tools working from a clear message

Do it yourself, with support

Join the Carry-On Club if you:

  • Feel lost and overwhelmed by marketing

  • Took a course but still feel unsure

  • Create your own content and never know what to write

  • Chase shiny objects instead of following a plan

  • Want an expert in your corner and a community that gets it

Hi there!

If you watched my talk at the Thriving through Motherhood Summit, you already know a bit about me.

I created this workbook to help you maximize your content efforts.

I'm Jenn Prochaska (Pro HASS kah), a Message Strategist & Copywriter with 27+ years of marketing and writing experience.

I founded Write Marketing because solopreneurs need expert guidance.

I'm not someone who makes outlandish promises about generating millions of dollars with one hack.

I didn't learn copywriting from TikTok.

I've worked at agencies, led in-house creative teams, and written just about everything possible. Today, 6- and 7-figure businesses of all sizes trust me to write their foundational messaging.

If you've been burned by people who say they're experts only to find out they're not, I'm so sorry. Unfortunately, it happens more than it should.

You won't find that here.

No influencers, only experts.™

Meet your pilot (me!)

I'm Jenn Prochaska

Message Strategist + Copywriter

I have 27+ years of marketing and writing experience. I'm not an influencer. I'm an expert. (I have many thoughts on marketing influencers, but I digress.)

I've written for every size of business across nearly every industry, from Toyota, Oreo Cookies and Cleveland Clinic to local plumbers, therapists and coaches.

Brand messages and writing websites are my jam.

Read more

The Message Passport® has been a game changer. Even though I know my business inside out, marketing it effectively wasn’t my strength—until Jenn.

Sandra Wint COACH + Founder, me-her-us

Lori Spivey Energy practitioner

Working with Jenn has provided me the insight and boost I needed to take my business to the next level.

Marketing isn’t magic. It’s intentional, and you need a map.

Your content strategy is crucial for your success. It's like planning before you travel. Could you go without a map, reservations or guide? Sure. But you'll most surely waste time, spend more money and feel grumpy the entire time. Grumpy is no fun.

Where do you want to go?

We need to know why your business exists, what drives it into existence. When you know that, marketing decisions become easier to make.

Who's going with you?

Not everyone who needs or wants what we have to offer will buy from us. I'll help you connect with those who will in ways that feel right.

Drop your pin

What makes you different than other solutions? We need to drop your pin, claim your spot! I'll guide you on standing out in the marketplace.

Learn more about the 6 brand elements every business needs

In the time it takes you to fold a load of laundry, this 7-minute video shows you how to stop guessing and start marketing with clarity.

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