AS SEEN ON
MARKETING FOR SOLOPRENEURS
Learn how to DIY your messaging like the experts.
When you’re done, you'll have the foundation for all your marketing decisions. And it's as easy as planning your next vacation.
Are you overwhelmed with writing your website? Social media? Even telling people what you do?
You have so much to say about your business. Right? I know I do.
We try to pack it all in and when we can't, we get frustrated. Our messaging gets chaotic, and people don't buy from us.
Without realizing it, you've lost your story.
I don't mean the story about you. I mean the story about how your services or products transforms someone. That's fancy talk for why they should buy from you.
We need to make sure that story is front and center. We need to clean up your messaging.
Effective marketing starts with effective messaging
Every business needs brand messages
They tell the story of who, what, where, why and how.
People need to feel seen and heard
People will connect with you when they see themselves in your story.
Telling a story
happens in stages
Learn how to write your story by crafting your message hierarchy.
Your people will
read your story
They'll get to
know, like and trust you.
Then (and only then) will they buy from you
Because they see themselves in your story and want what only you can offer them.
It's time to stop overthinking and get clear on who you are.
Introducing a new masterclass. I call it your Message boarding pass.
To get on an airplane, you need a boarding pass. It proves you are who you say you are and that you're on the right flight.
The same is true in marketing. It's a journey, and its foundation is messaging.
Hi there!
If you watched my talk at the Thriving through Motherhood Summit, you already know a bit about me.
I created this workbook to help you maximize your content efforts.
I'm Jenn Prochaska (Pro HASS kah), a Message Strategist & Copywriter with 27+ years of marketing and writing experience.
I founded Write Marketing because solopreneurs need expert guidance.
I'm not someone who makes outlandish promises about generating millions of dollars with one hack.
I didn't learn copywriting from TikTok.
I've worked at agencies, led in-house creative teams, and written just about everything possible. Today, 6- and 7-figure businesses of all sizes trust me to write their foundational messaging.
If you've been burned by people who say they're experts only to find out they're not, I'm so sorry. Unfortunately, it happens more than it should.
You won't find that here.
No influencers, only experts.™
Hi there.
I'm Jenn Prochaska
Message Strategist + Copywriter
I'm Jenn Prochaska (Pro HASS kah), a Message Strategist & Copywriter with 27+ years of marketing and writing experience.
I'm not an influencer. I'm an expert.
I've written for every size of business across nearly every industry, from Toyota, Oreo Cookies and Cleveland Clinic to local plumbers, therapists and coaches.
I started teaching people like you the ins and outs of my process because I got tired of people selling courses that didn't move the needle.
Just because someone successfully created content for their own business doesn't mean they're a marketing expert. It means they've found something that worked for them.
It's not a repeatable, proven process. This is.
No influencers, only experts.™
This is not a copywriting for business course.
Those tend to focus on generic advice like "start sentences with active verbs." You know problem with that advice? It completely overlooks brand voice. When you write like that, you end up barking at people. And if you're a yoga studio, you don't want that kind of vibe.
This masterclass gives you clarity on your brand and the confidence to show up every single day.
It's sustainable throughout the life of your business
It focuses your marketing efforts (all of them!)
You'll save time and money creating content
It can evolve as your business evolves
This process works for all businesses in every industry
marketing for solopreneurs
What's included
1.
first,We'll Define the basics
Who are the people most likely to benefit from experiencing your product or service? What other solutions are out there? Are there any beliefs or misconceptions we need to overcome? We answer these questions and more to give a clear picture of who needs to hear our story.
2.
then, we'll craft your message hierarchy
Working from our Guiding Force down to our One Key Message, we begin to write our story. Crafting your foundational brand messages gives you a hierarchy—you'll always know what to say and where.
3.
finally, We'll write your website!
Based on your message hierarchy, we write content you'll use on your website, social media platforms and all of your marketing materials. You'll have a solid foundation and efficient strategy in place.
Marketing isn’t magic. It’s intentional.
Everyone’s screaming you need Instagram, TikTok, Facebook, the list goes on. Believe it or not, there are ways to know which platforms will give you the biggest bang for your buck. (Psst ... it’s not all of them, all the time, all at once.)
The Message Boarding Pass is designed for you if:
You’re new in business and don’t know where to start
You’ve been in business but have been winging it
You don’t know sh*t about marketing
The idea of promoting yourself makes you want to throw up
You don't want to waste your marketing dollars
You’re busy and don’t have time to play games
Write Marketing has been a game changer. Even though I know my business inside out, marketing it effectively wasn’t my strength—until Jenn.
Sandra Wint founder, me-her-us
Lori Spivey Energy practitioner
Working with Jenn and Write Marketing has provided me the insight and boost I needed to take my business to the next level.
Done with DIY?
If you're ready to outsource your copywriting, let's talk.
We offer a limited number of done-for-you copywriting services. They include brand message strategy, brand voice guides and web strategy + copy. These services are ideal for established brands ready to outsource.
Download your free checklist:
Your first 10 steps to marketing your business
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