Brand Messaging Consultant for Small Businesses

Upgrade your messaging to first class

You know your business inside out but struggle to write in a way that sells. That's where I come in.

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Writing for the web since 1997

Dolly Parton's first digital marketing plan

Trusted by brands big and small

A small business, tiny brand, and solopreneur get on a plane

The small business wants to grow, the tiny brand wants to get noticed, and the solopreneur just wants a nap.

Each one packed for the trip.

The small business brought a marketing budget, the tiny brand brought a logo, and the solopreneur brought 47 browser tabs of free marketing advice.

They land. The customs officer looks up and says, "Passport?"

No one has one.

"How do I know you are who you say you are?" she asks.

"You'll just have to trust us," they reply.

The officer laughs and denies them entry.

The same is true when you're messaging is all over the place. Your marketing doesn't work as well, if at all.

You say you're the best choice

Before they buy from you, people must know, like and trust you. That's harder than ever. Your ideal clients have been burned by influencers, bro marketers, and a flood of AI-written content that all sounds the same. To earn their trust, your messaging has to be consistent, focused, and, quite frankly, real.

Your Message Passport proves it

Brand messaging is your foundation, and it needs to be written down. For your marketing to work, you need to know exactly who you're talking to, where to find them, and what you need to say.

Introducing your Message Passport®. a comprehensive guide to direct your content strategy. It's more than just do's and don'ts. It's insights into your ideal clients, content pieces you'll use over and over again, a Brand Voice Guide to keep your tone consistent—and more. (Don't like that em dash? Put it in your Passport!)

Your Message Passport includes answers like:

  • Who is most likely to buy from you

  • What potential clients believe

  • What content is likely to connect

  • Who you're competing against

  • How you stand out in the marketplace

  • What tone you use in marketing materials

Your website is your digital hub

Every post, email, and video is a flight that routes back to it. You cannot write a website that sells for you without clearly defined Brand Messages. When people get to your website, they need to know within seconds if they're in the right place. If they are, they need to know what to do next.

There's a science to website writing, and it's not something just anyone can do. In fact, some of the best-sounding websites I've seen simply do not convert people into buyers. Let's make sure that's not the case for you.

Your website needs things like:

  • Clear hierarchy of messaging throughout

  • Wayfaring to ensure people find what they need

  • A tone that connects with your ideal buyer

  • Search-friendly elements, so you can be found

  • The ability to grow as your business grows

  • Consistent primary and secondary calls to action

There are 2 ways to upgrade your messaging

Done for you

Hire me if you:

  • Have the budget to outsource your messaging

  • Know your ideal client and what sets you apart

  • Are ready to hand off content creation

  • Need a website that sells while you work

  • Want your AI tools working from a clear message

Do it yourself,

with support

Join the Carry-On Club if you:

  • Feel lost and overwhelmed by marketing

  • Took a course but still feel unsure

  • Create your own content and never know what to write

  • Chase shiny objects instead of following a plan

  • Want an expert in your corner and a community that gets it

Trust is harder than ever to achieve, but it can be done

There's a lot of noise out there. Breaking through to reach your audience takes focus, patience and good messaging.

Hi there!

If you watched my talk at the Thriving through Motherhood Summit, you already know a bit about me.

I created this workbook to help you maximize your content efforts.

I'm Jenn Prochaska (Pro HASS kah), a Message Strategist & Copywriter with 27+ years of marketing and writing experience.

I founded Write Marketing because solopreneurs need expert guidance.

I'm not someone who makes outlandish promises about generating millions of dollars with one hack.

I didn't learn copywriting from TikTok.

I've worked at agencies, led in-house creative teams, and written just about everything possible. Today, 6- and 7-figure businesses of all sizes trust me to write their foundational messaging.

If you've been burned by people who say they're experts only to find out they're not, I'm so sorry. Unfortunately, it happens more than it should.

You won't find that here.

No influencers, only experts.™

Meet your pilot (me!)

I'm Jenn Prochaska

Message Strategist + Copywriter

I have 29+ years of marketing and writing experience. I'm not an influencer. I'm an expert. (I have many thoughts on marketing influencers, but I digress.)

I've written for every size of business across nearly every industry, from Toyota, Oreo Cookies and Cleveland Clinic to local plumbers, therapists and coaches.

Brand messages, writing websites and mentoring are my jam.

Read more

The Message Passport® has been a game changer. Even though I know my business inside out, marketing it effectively wasn’t my strength—until Jenn.

Sandra Wint COACH + Founder, me-her-us

Lori Spivey Energy practitioner

Working with Jenn has provided me the insight and boost I needed to take my business to the next level.

Learn more about the 6 brand elements every business needs

In the time it takes you to fold a load of laundry, this 7-minute video shows you how to stop guessing and start marketing with clarity.

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