Brand strategist & Website copywriter

Some write on vibe.

I write on brand.

When you know your business but struggle with your messaging, you want more than promises and puns. You want someone with experience.

book a call

29+ years experience

Trusted by some of the world's biggest brands

Wrote Dolly Parton's first digital marketing plan

Managed NFL and NHL team websites

Created the Message Passport®

Earning your buyer's trust doesn't have to be complicated. But it does need to be intentional.

Your Message Passport^® is a comprehensive messaging platform designed to simplify your messaging. It's audience research, marketplace analysis, key messages and more. It defines your Brand Voice and positions you to stand out from the noise.

Your Message Passport includes answers like:

Who is most likely to buy from you
What potential clients believe
What content is likely to connect
Who you're competing against
How you stand out in the marketplace
What tone you use in marketing materials

Your Passport is the foundation. Your website is the destination.

Every post, email, and video is a flight that routes back to it. There's a science to website writing, and it's not something just anyone can do. In fact, some of the best-sounding websites I've seen simply do not convert people into buyers. Let's make sure that's not the case for you.

Your website needs things like:

Clear hierarchy of messaging throughout
Wayfaring to ensure people find what they need
A tone that connects with your ideal buyer
Search-friendly elements, so you can be found
The ability to grow as your business grows
Consistent primary and secondary calls to action

Upgrade your messaging to first class

Done for you

Hire me if you:

Have the budget to outsource your messaging
Know your ideal client and what sets you apart
Are ready to hand off content creation
Need a website that sells while you work
Want your AI tools working from a clear message

book a call

Done with you

Join the Carry-On Club if you:

Feel lost and overwhelmed by messaging
Have taken courses that left you more confused
Create your own content and never know what to write
Chase shiny objects instead of following a plan
Want an expert in your corner who gets it

visit the club

I'm your pilot

I'm Jenn Prochaska

Brand Strategist + Website Copywriter

I have 29+ years of marketing and writing experience. I'm not an influencer. I'm an expert. It's important that you know that. (I have many thoughts on marketing influencers, but I digress.)

I've written for every size of business across nearly every industry, from Toyota, Oreo Cookies and Cleveland Clinic to local plumbers, therapists and coaches.

Brand messages, writing websites and mentoring are my jam.

The Message Passport^® has been a game changer. Even though I know my business inside out, marketing it effectively wasn’t my strength—until Jenn.

Sandra Wint

COACH + Founder, me-her-us

Lori Spivey

Energy practitioner

Working with Jenn has provided me the insight and boost I needed to take my business to the next level.

Learn more about the 6 brand elements every business needs

In the time it takes you to fold a load of laundry, this 7-minute video shows you how to stop guessing and start marketing with clarity.

Jenn Prochaska is a brand messaging strategist and website copywriter for women-owned businesses and solopreneurs. Based in Cleveland, Ohio, she created the Message Passport® framework and runs the Carry-On Club for women solopreneurs.