a marketing masterclass for solopreneurs
Walk away with your complete brand foundation in just 12 weeks
Your brand messages. Your website copy. A solid start on social media content. Everything you need to market with confidence, all built on timeless principles, not trendy hacks.
You didn't go into business to be a copywriter. And yet, here you are.
There's just so much to write! The website, social media posts, emails, advertisements ... it's overwhelming.
That's where your Brand Messages come in. I'll teach you what you need to create content. Even if you don't know the first thing about marketing, you belong here.
I'll teach you everything you need to know about messaging.
Your complete Message Boarding Pass is a foundational document that you'll use in your marketing journey. It makes every decision easier and every piece of content more effective.
You'll use what you learn here for the rest of your business days. Unlike those trendy tactics that expire in six months.
This isn't trendy. It's timeless.
Did I mention we'll write your website? Because we will!
That's the thing about foundational brand messages. They set the stage for your website, social media and everything else.
Write your website
In one of our final modules, I'll walk you through writing your website. You'll receive a wireframed template. This is a Google Doc with images and placeholder text to guide you.
Identify which social media channels are best
One of the biggest marketing mistakes I see solopreneurs make is creating content for the wrong social media channel. Or worse, they're trying to be on every platform. This isn't efficient or effective.
Learn about all your marketing opportunities
Digital marketing is just one avenue. Learn the other options out there and how to use your Message Boarding Pass™ to figure out which ones give you the most bang for your buck.
Isn't it time you ...
Stop getting lost in all the marketing noise and start building a business that sells?
Yeah, I think so, too.
The Message Boarding Pass:
how it works
This is a 12-week masterclass that combines pre-recorded video modules with live, virtual sessions.
Everyone will go through the experience together as a cohort.
This initial cohort is limited to 15 people.
Class starts January 15, 2026
Every Monday, you'll receive a new pre-recorded module
Each module comes with worksheets and templates that you can keep forever
You're encouraged to attend optional live Q&A sessions (with me!), which I'll hold 3x a week
Get access to a 24/7 private, exclusive community (not on Facebook, thank goodness)
Meet with me 1:1 to review your messaging and get feedback
When the masterclass is done, you'll have the option to stay on through an exclusive membership offer.
This is the maiden voyage!
This is the first time I'm
teaching the Message Boarding Pass
Since I'll no doubt be learning what I need to change and improve, you get a discounted rate! You'll also get extra time with me. All I ask in return is your commitment to the program and feedback along the way.
LET'S TALK ABOUT YOUR INVESTMENT
Choose your payment plan
MONTHLY
$799/m
Payments are set up to be deducted automatically for 3 months starting on your sign-up date.
There are no refunds or pauses.
pay in full
$1,997
I highly encourage you to pay in full. That way, you're committed and invested (literally).
You'll also get a price break. Cha-ching!
There are no refunds or pauses.
TAKE A SNEAK PEAK AT WHAT YOU'LL LEARN
What's inside your Message Boarding Pass
This is just a portion of what we'll cover. I can't give away all my secrets, but it's a solid start.
PRE-FLIGHT CHECK-IN
Marketing Basics
Ever feel like you're not quite sure what "marketing" actually means? (Hint: it's more than just promoting your business.) I'll get you started with the basics. Don't worry. This isn't a college-level course. I keep it simple and easy to understand.
Key takeaway: You'll understand why your current marketing efforts feel scattered and discover the simple system that gives you clarity.
What you'll learn:
Why most marketing advice fails solopreneurs (and what actually works)
What some of the jargon means (only what you need to know)
Learn the foundational brand message framework that makes everything easier
What you'll learn:
The mindset of a successful entrepreneur when it comes to writing on behalf of your business
Why defining your company's vision is important and how to do it
How to write a mission statement that's actually useful (not just wall art)
YOUR DESTINATION
Business Mindset & Vision
Where are you going? Without a destination, a trip doesn't exist. So where is your business actually headed?
The answer shows up in your vision and mission statements. There are many ways to write these, and nearly all of them are overwhelming. They don't have to be. I'll break it down so you can craft yours easily.
Key takeaway: You'll feel empowered and directed in a whole new way.
Walk Away With:
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THE COMPASS KEEPING YOU ON YOUR PATH
Discover Your Guiding Force
This isn't your personal why. This is your brand why. Every big brand starts out by defining its essence. Think Coca-Cola's "happiness" or Nike's "inspiration and innovation." I call it your Guiding Force because it truly is this inspirational force that keeps you moving forward.
Key takeaway: Discover the single driving force behind your brand that makes all your messaging decisions easier and truly authentic.
What you'll learn:
The difference between what drives YOU and what drives your BRAND
How to identify the core force that should influence every business decision
Real examples from major brands (and how to apply them to your own business)
What you'll learn:
How to define your brand's personality in a way that is authentic
Why brand personality affects everything from your website to your email subject lines
How to ensure consistency to produce trust (especially in a world with AI)
SET EXPECTATIONS
It's About Personality!
How do you want people to feel when they experience your brand? What kind of trip do you want to take them on? Serious? Playful? Authoritative? Warm?
Your brand personality determines the emotional experience your clients have, before they ever work with you. We'll also talk about your Brand Voice and how to make sure your messaging conveys your personality.
Key takeaway: Get a thorough introduction to how brands create emotion in their content and learn to do it for yourself.
Walk Away With:
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MEET YOUR FELLOW TRAVELERS
Competitive Research
Others have taken this journey before you. What can you learn from them? More importantly—how are you different? Would you ever take a trip to Disneyworld without doing some research? Maybe, but I doubt it.
Doing competitive research helps us avoid the mistakes of others and differentiate ourselves. The more we can look through the eyes of our potential buyers, the more we can connect with them.
Key takeaway: You'll have a solid understanding of the marketplace and how to stand out from the crowd.
What you'll learn:
Your competition isn't just the people doing what you do
How to find competitors (everyone has them)
How to keep track of their positioning and messaging
What you'll learn:
A process that reveals who your ideal client really is (beyond demographics)
Where to find your target audience and what they're saying
How to maximize your content efforts using the 5 Stages of Awareness
WHO'S GETTING A POSTCARD
Your Ideal Customer
There's a saying in marketing. If you're talking to everyone, you're talking to no one. It's the difference between speaking to a group of people and speaking one-on-one.
When you're listening to a speaker, you may not think twice about checking your phone. After all, they may not even see you. But you're less likely to do it in a one-on-one conversation. Why? Because you KNOW they'll see you (and it would be rude!)
Key takeaway: Save time, money and energy by connecting to the people who are most likely to buy from you.
Walk Away With:
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DROP YOUR PIN
Position Yourself in the Marketplace
Plant your flag, drop your pin, whatever you want to call it, you need to call it. Brand positioning is crucial—especially for those of us who do what a lot of other people do.
Your positioning statement is the precursor to your Unique Value Proposition. With your competitive review in hand, let's get to the bottom of what really makes you special.
Key takeaway: Create a filter that attracts your ideal clients while repelling the wrong ones to save you energy and frustration.
What you'll learn:
A simple formula to use as a basis for your Brand Positioning Statement
How this internal statement sets you up for future messages
When, why and how to evolve this statement as your business evolves and marketplace changes
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